Lessons in innovation from Apple Watch
Many entrepreneurs hesitate to ask their networks to test products and give feedback. Testing, when done, is on a limited scale owing to lack of budgets for startups.Apple Watch Sport is one of its most popular models. And it goes heads up against Fitbit Surge – in the fitness and health tracking devices space where others have tried and failed. To test its fitness capabilities, Apple revealed in a an ABC interview that the company’s engineers, managers, developers and other employees worked for a year in a high-tech Apple gym to help ensure the product got every point right. Data was collected from employees rowing, running, doing yoga and other fitness activities to perfect the product. Often, our networks are bigger than we think. Enlist the help of people around you in testing (and testing again) to strengthen the value proposition. Launching a world-first to the market meant that we had to test extensively. We worked closely with brands like Mantra to test the platform. In working with us at initial phase, Mantra also had the first mover advantage. Less is more. More from less
This is the Tinder generation. People are time-poor. They want to input less data but get more output. I started iVvy because it was taking event organisers about 6 weeks to find, discuss and confirm venue options. This was ridiculous given the online facilities other industries such as travel and insurance had to offer.As our world shrinks onto our wrists, every product or service we put out needs to factor in how little time people have or perceive to have. Every idea should consider how to transform clunky or legacy based systems into super-efficient hubs of insight and activity. As big data does its job crunching numbers, the front end has to be clear, concise and engaging. How Apple Watch performs in the long run is a question on everyone’s minds. Until then, as Apple did, we need to be the change we want to see around us, take risks and be ready for the future.