Red Rock Venues & Events

Now uses one platform for global venue insights


Red Rock Venues & Events is one of Australia’s leading hospitality groups offering a range of award-winning function spaces and venues across Melbourne, Sydney, Western Australia and Cairns.

With a diverse range of venue types, locations and clientele, Red Rock Venues & Events required a solution that delivered transparency across the business, improved efficiency within individual venues and centralised data storage and access.

iVvy’s cloud-based venue management platform was rolled out across seven key Red Rock venues. iVvy’s solution resolved Red Rock’s main management hurdles: a lack of aggregated data, transparent reporting across the business and detailed pipeline management.

With 40 users from floor staff to functions team to executive management, Red Rock’s sites were previously using multiple venue management systems making centralised reporting, customer communication and standardised processes difficult to manage.


Red Rock Venues & Events has implemented iVvy’s venue management solution across seven sites, with a view to national roll out. Since integrating business operations through iVvy, Red Rock has achieved:

  • Aggregated data and centralised reporting across all venues
  • Improved pipeline management – standardised processes, streamlined quoting and contracting and instant lead visibility
  • Enhanced customer communication with iVvy’s email marketing functionality, drag-and-drop design tools and customer record management

iVvy Solution

iVvy’s cloud-based venue management solution allows Red Rock Venues to manage individual sites more efficiently, from lead generation to enquiry, quoting to contracting and operations. Management now has access to business-wide reporting 24/7, with defined user profiles providing visibility at the individual venue, regional and global level, tailored by information needs and approved levels of access.

iVvy provides Red Rock Venues with a real-time management tool, allowing instant views of key business reports, improved pipeline management and better customer communication through email marketing and custom templates to ensure consistency and quality of campaigns.

Red Rock Venues & Events’ Group Sales & Business Development Manager, Geoff Branson, says, “The iVvy roll out has been seamless – the software is easy for our team to implement and update. It provides management with a quick understanding of how each venue is tracking, and enables venue teams to more efficiently manage functions, from lead capture to operations and post-reporting.”

“iVvy provides us with more detailed business insights across the Red Rock Venues & Events group – from the performance of a single venue to the projected pipeline across our business. The reports dashboard provides real-time visibility of the key metrics for our business, with daily, weekly and year-on-year views.”

Geoff Branson, Group Sales & Business Development Manager, Red Rock Venues & Events

  • Live availability
  • Quoting & contracting
  • CRM